Stephen Baker

The Numerati
Home - Viewing one post

Microsoft's anti-Google weapon: Open-source Bing

February 22, 2010General

Google continues to punish Microsoft in search, taking some 70% of the market. Worse, Google is offering lots of free Web services, like Google Docs, that undermine Microsoft's lucrative Windows and Office monopolies.

How can Microsoft fight back? By turning its search engine, Bing, into an open-source platform. Think of it. If Bing were open source, it could become the global laboratory for innovation in search. As I see it, it's the only hope for Microsoft to surpass Google in search. And if they pull it off, they hit Google where it lives and makes money.

To me, it makes all the sense in the world. IBM and others have been using open-source to mount challenges to Microsoft's business. Why shouldn't Microsoft do the same thing to Google?

add comment share:

©2023 Stephen Baker Media, All rights reserved.     Site by Infinet Design

Kirkus Reviews -

LibraryJournal - Library Journal

Booklist Reviews - David Pitt

Locus - Paul di Filippo

read more reviews

Prequel to The Boost: Dark Site
- December 3, 2014

The Boost: an excerpt
- April 15, 2014

My horrible Superbowl weekend, in perspective
- February 3, 2014

My coming novel: Boosting human cognition
- May 30, 2013

Why Nate Silver is never wrong
- November 8, 2012

The psychology behind bankers' hatred for Obama
- September 10, 2012

"Corporations are People": an op-ed
- August 16, 2011

Wall Street Journal excerpt: Final Jeopardy
- February 4, 2011

Why IBM's Watson is Smarter than Google
- January 9, 2011

Rethinking books
- October 3, 2010

The coming privacy boom
- August 17, 2010

The appeal of virtual
- May 18, 2010