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The privacy pay-off: What happened?


Last summer I pitched a BusinessWeek story to be called The Privacy Pay-off. The idea was that enlightened companies would figure out how to market data privacy, and they would use it to give themselves a competitive advantage. Instead of cloaking what they did with cookies and personal data behind virtually unreadable (and unread) privacy policies, they would promote these policies with utter clarity.
The idea? These privacy-savvy companies would gain the trust of consumers. And with that trust, they would win access to ever more data, which they could use to provide customized services.
I never wrote the story. I blame this on two things. First, BusinessWeek was on the block, suitors were circling, and I was distracted. Far more important, I never found good examples of companies angling for the privacy pay-off. Do you know any?
In any case, I did lots of reporting. Before it all goes rotten, I'll be blogging bits and pieces of it, and perhaps incorporating strands of it into larger stories. I used some of it for a post I wrote yesterday, What Does Google Know about You?, on the Smart Data Collective. (According to my agreement with the site, I write one exclusive post per month.)
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I went into New York yesterday for a BusinessWeek reunion near Times Square. It had rained most of the day, and as I walked up from Penn Station I focused on some of the puddles...
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Kirkus Reviews - https://www.kirkusreviews.com/book-reviews/stephen-baker/the-boost/

LibraryJournal - Library Journal

Booklist Reviews - David Pitt

Locus - Paul di Filippo

read more reviews



Prequel to The Boost: Dark Site
- December 3, 2014

The Boost: an excerpt
- April 15, 2014

My horrible Superbowl weekend, in perspective
- February 3, 2014

My coming novel: Boosting human cognition
- May 30, 2013

Why Nate Silver is never wrong
- November 8, 2012

The psychology behind bankers' hatred for Obama
- September 10, 2012

"Corporations are People": an op-ed
- August 16, 2011

Wall Street Journal excerpt: Final Jeopardy
- February 4, 2011

Why IBM's Watson is Smarter than Google
- January 9, 2011

Rethinking books
- October 3, 2010

The coming privacy boom
- August 17, 2010

The appeal of virtual
- May 18, 2010





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