Thailand Packages: Experts never seem to like pop books about their own subject. Experts are enmeshed in the gory details of their field and take the bigger context for granted. When experts write pop books on their own subjects, by definition they need to simplify the technical detail. As a result, it looks oversimplified to the expert, and the focus never seems to be on where the action really is.  Jun. 30, 2017, 1:45am

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John Michl: Yikes! I must really be boring because I read the book cover-to-cover on a the beach last spring. People walking by thought I was reading some spy novel. I enjoyed it! Your points about targeting are, forgive the pun, right on target. It reminds me of the current crop of iPad naysayers. "But it has no USB ports so how will I plug in all of my accessories?" "With limited storage, I won't be able to edit HD video on it so why would I want one?" "This device will never work in the enterprise because it won't multitask and won't run Visual Basic macros in Excel." These folks clearly aren't in the target market for the iPad but it seems they need something to gripe about. Did Steve Jobs ever suggest the device would be great for video editing or other heavy duty content creation? No, he demonstrated the iPad as a content consumption device. The lesson, as you mention, is not only determining who your target audience is upfront but also determining how to handle those not in the target audience. In today's world, we can't just ignore them.  Feb. 19, 2010, 4:36pm

Richard Sharpe: The position held experts who cannot see outside of the particular viewpoint or field, tends to reduce my opinion of the expert. Technicians need to be able to see the application of there field and simplify it into approximate models that the work and the layman can understand. If they cant in my mind they are not an expert  Feb. 12, 2010, 3:31pm

Bob Carpenter: Experts never seem to like pop books about their own subject. Experts are enmeshed in the gory details of their field and take the bigger context for granted. When experts write pop books on their own subjects, by definition they need to simplify the technical detail. As a result, it looks oversimplified to the expert, and the focus never seems to be on where the action really is. When non-experts write pop books, their lack of expertise is usually apparent to non-experts through the slightly off language. I'm sorry to say I found the latter to be a problem for me with The Numerati. I can feel your pain, though. A year or two ago, I was at a party, and a philosopher was taking me to task for the pop introduction to philosophy of language at the beginning of my book on natural language semantics.  Feb. 11, 2010, 1:52pm

Antonio J Ordóñez: Hola. Un saludo desde España. Acaba de rechazar el Parlamento de Estrasburgo (UE) la transferencia de datos bancarios a EEUU, tras un debate y votación en la que se ha impuesto el NO. Qué te parece esta decisión, Stephen? Gracias.  Feb. 11, 2010, 11:38am