Stephen Baker

The Numerati
Home - Viewing one post

Which companies get your e-mail address?

October 6, 2009Final Jeopardy

A new Harris Interactive survey shows that even in this spammy world we inhabit, the overwhelming majority of people still open their e-mail boxes for the right offers. According to Harris, 96% of adults have provided their email address to receive special offers or more information.(I agreed to receive this news by e-mail, which I guess helps to prove the point.) Additionally, 73% of respondents say they are more willing to make a purchase from a brand they have signed-up with.

The sponsor of this study, a lead-generation company called Pontiflex, is eager to demonstrate that people who agree to receive mailings--those who "opt in"--make for valuable customers. Creating and selling lists of people who have opted in is its business.

I wonder about the sophistication of the e-mailing public. I keep a Hotmail account for virtually all of my commercial dealings. Those relationships are quarantined from the rest of my online life, and I'd imagine that Hotmail address is worth next to nothing as a lead. Do you maintain similar accounts? What does that say about lead generation? Are those of us with multiple accounts still a minority? (Cross-posted on

add comment share:

©2023 Stephen Baker Media, All rights reserved.     Site by Infinet Design

Kirkus Reviews -

LibraryJournal - Library Journal

Booklist Reviews - David Pitt

Locus - Paul di Filippo

read more reviews

Prequel to The Boost: Dark Site
- December 3, 2014

The Boost: an excerpt
- April 15, 2014

My horrible Superbowl weekend, in perspective
- February 3, 2014

My coming novel: Boosting human cognition
- May 30, 2013

Why Nate Silver is never wrong
- November 8, 2012

The psychology behind bankers' hatred for Obama
- September 10, 2012

"Corporations are People": an op-ed
- August 16, 2011

Wall Street Journal excerpt: Final Jeopardy
- February 4, 2011

Why IBM's Watson is Smarter than Google
- January 9, 2011

Rethinking books
- October 3, 2010

The coming privacy boom
- August 17, 2010

The appeal of virtual
- May 18, 2010